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    BlueRoads Builds On Technology Leadership With Patent

    SAN MATEO, Calif. – BlueRoads Corporation, a channel management Software-as-a-Service (SaaS) company, announced that it has been awarded patent number 09,514,997 by the United States Patent and Trademark Office for its unique pull-based lead distribution methodology. Demonstrating its technology leadership, the BlueRoads pull-based lead distribution methodology provides an efficient way for motivated and available partners to pull leads for active follow up, ensuring leads get into the right hands at the right time.

    BlueRoads’ patented methodology is part of the BlueRoads Channel Management Suite, the company’s leading-edge channel management software that helps companies market and sell more effectively through indirect channels. The unique pull-based lead distribution methodology allows the available and interested individual salesperson to self-select leads for active follow-up. This is extremely important because in the traditional “push” model there is no clear measurability and no visibility into the follow on process, whereas the “pull” methodology provides a clear performance indicator that allows measurement of the reaction time in the partner channel.

    “BlueRoads provides a huge value in enabling us to build a better relationship with our vendors and better qualify new leads,” said Dan Burns, Vice President of Sales and Co-Founder for Accuvant. “The old antiquated way of pushing leads to each partner just wasn't an effective means of capturing new business. BlueRoads has changed the vendor/partner relationship for the better with its innovative technology.”

    The patent further validates BlueRoads as a technology leader in the channel management market. Competitive solutions don’t have the capabilities to strengthen the bond between the vendor and partner, which is a key factor as companies continue to embrace indirect sales to meet corporate financial goals.

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